Consult product owners & management in the product (digital ads) strategry and revenue maximization, utilizing statistics, data visualization & storytelling.

• Created 100+ comprehensive dashboards and ad-hoc reports to communicate analytical findings and actionable recommendations to stakeholders.
• Created and monitored metrics to control ad platform content safety.
• Initiated a quantitative model for the pricing of premium product packages to replace a knowledge-silo and manual qualitative approach, which reduced effort by 80%, and enhanced precision and transparency in pricing decisions.

Analyze user data, lead user research & create proposals for monetization features of the classified ad platform. Coordinate with product designers in experiments and releases of revenue-generating products.

• Increased average revenue per user (which was mostly stable beforehand) by 7% in 1 sprint (15 days), by initiating ideas & leading all user researches & propelling implemetation of a new product feature, which required minimal tech effort in UI adjustments.
• Proposed monetization strategies and measurable KPIs through volunteering to analyze users' spending data.

Lead a team of 2, responsible for controlling and reporting Revenue and Cost of ~5 projects/month, ~1000 transactions/project